|Swetlana Heger & Plamen Dejanov|
On several occasions Swetlana Heger and Plamen Dejanov have "exhibited" an empty space where companies could rent advertising space. In this way they have turned around the selection processes that traditionally apply in the art world . The rules of the market that, of course, also apply within the art system although mostly from the gallerist's side become an important part of the work itself. Earlier this year at the Kunstverein in Munich Heger and Dejanov installed a complete BMW showroom, filled with brochures and other advertising information. A project in the objet trouvé tradition but where the original function remained intact even in the new context. It becomes necessary to revise Ad Reinhardt's statement that "art is art and everything else is everything else": art can be art but it can also be something else, and in addition something much more desirable. Heger's and Dejanov's project at Y1 also focuses on the high status German car. Heger and Dejanov will be in Stockholm during the entire exhibition period and the exhibition will change during this time. A process which is perhaps not so unlike the constant fluctuations of the market.