Installation view.
Salon3, Elephant&Castle
Shoppingcenter, London.
Gunilla Klingberg has demonstrated an ongoing interest in urban iconography, its manifestations and effects. One way in which she has investigated this is through an examination of logotypes, manipulating familiar symbols into psychedelic patterns until they dissolve into their component pixels.
Klingberg´s contribution to salon3´s recent "Plug In" project, Shopping Centre, was a continous slide projection depicting the familiar Elephant & Castle symbol saturated with pink. For a recent one-person exhibition at Galleri Ynglingagatan 1, Seven Eleven Twist (All lost in the supermarket) she distorted the Seven Eleven logo - a ubiquitous emblem of the city - to a twisting mandala of green and orange. By examining the potency of signs, Klingberg assays the pervasiveness of our marketing-led culture while mapping global capitalism.
The location of salon3 in the Elephant and Castle Shopping Centre is the perfect base from which Gunilla Klingberg can undertake her retail-based research. This has yielded a site-specific billboard that responds to the proximity of a supermarket chain alongside independent local stores and is visible throughout the normal opening hours of the shopping centre. A series of hand-printed paper carrier bags has also been produced that will be available in the mall and to salon3 visitors.
Supported by IASPIS
Special thanks to CRAC -Creative Room for Art and Computing
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