|Swetlana Heger & Plamen Dejanov|
On several occasions Swetlana Heger and Plamen Dejanov have "exhibited" an emptyspace where companies could rent advertising space. In this way they have turnedaround the selection processes that traditionally apply in the art world . Therules of the market that, of course, also apply within the art system althoughmostly from the gallerist's side become an important part of the work itself.Earlier this year at the Kunstverein in Munich Heger and Dejanov installed acomplete BMW showroom, filled with brochures and other advertising information.A project in the objet trouvé tradition but where the original function remainedintact even in the new context. It becomes necessary to revise Ad Reinhardt'sstatement that "art is art and everything else is everything else": art can beart but it can also be something else, and in addition something much moredesirable. Heger's and Dejanov's project at Y1 also focuses on the high statusGerman car. Heger and Dejanov will be in Stockholm during the entire exhibitionperiod and the exhibition will change during this time. A process which isperhaps not so unlike the constant fluctuations of the market.